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Episode Info: a partnership. SEGMENT 2: NEWS OF THE WEEK How do you hire for a CMO now? What does that look like? Can you get away with not hiring a CMO and distribute the role across multiple specialists while reimagining what this role needs to do? In the recent past, J&J, Uber, and McDonald's have all announced that they will not be replacing outgoing CMOs. In the post-Q2 results call recently, the CEO of Unilever, while announcing increased digital marketing and marketing technology investments, shared that it was getting increasingly difficult to find the right people to manage this degree of complexity and convergence. Tell us what you think! Join the conversation here on LinkedIn, Twitter and like us on iTunes or Soundcloud....
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