Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

Segment 1: In conversation with Brian Regienczuk of Agency Spotter Having trouble finding the right agency partner or navigating all your approved agencies? There’s a tool for that, and it’s in the cloud! Join us in conversation with Brian Regienczuk of Agency Spotter(https://www.agencyspotter.com/). We talk about Client Reviews as a way to bring objectivity to the Agency selection process, and why really complicated Agency websites (ironic!!) make it so difficult. Brian suggests, “Having a common structure to the way agencies are presented just helps people make faster decisions and brings context to the decision-making process”. Find out how Agency Spotter are doing that. Brian also brings a fresh perspective to the CMO's job – it’s all about making people – teams and agencies - head in the same direction and on the same page as brand goals. Managing Agencies thus becomes central to their deliverables. Easier said than done, and we aren’t even talking about integrating or connecting the systems, customer data and performance metrics across the customer journey or CX yet! Think all the advancements in attribution martech are helping? And surprise of the day: In addition to advertising, digital strategy, web and social media; direct marketing agencies also figure in the top 5 searches on the agency spotter platform! Yes, still! Read about that and other insightful stuff on Agency Spotter’s latest Agency Trends Report In segment 2, we talk about the recent announcement from Hubspot on free upgrades: first the agency and API ecosystem and now this forward integration - By including additional email functionalities in its free offering, HubSpot is positioning itself to serve as the primary CRM, email and social provider for small businesses when they outgrow the free services and need to expand their digital capabilities. This offer is apparently based on the insight that small and mid-size business waste a lot of time working with disparate systems for each element of their digital marketing. By including these email and advertising tools into the free CRM, HubSpot is ‘giving users the ability to manage those essential features in one connected system, but also helping them gain more insight into a broader sweep of the customer experience’. We also talk about how the focus on Agencies as well as their unique model of training and onboarding Agencies to make the most of their platform helped them win big time in the small and mid-size market. Segment 3: Hails of the Week: If you’d like to learn more about our hails for the week: Oracle and The World Bee Project expand partnership following trials DataRobot Launches AI for Good: Powered by DataRobot And get some handy tips on How AI companies can avoid ethics washing here:

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Show Info

Episode Options

Listen Whenever

Similar Episodes

Related Episodes