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Standout term from today’s show: CDAP: We’ve build CDPs to create a unified data set about each customer, but do we have the ability to activate this data cross our disparate marketing automation systems? Remember, we discussed on this episode how integration between martech stack components is still the single largest challenge marketers today face. No matter how much great data you have, putting it to use across channels in well-orchestrated campaign is still the winning trick. With vendors such as CDP BlueShift talking about Customer Data Activation Platforms, and many others starting to talk about the importance of activating the data in an orchestrated manner across multiple channels, this is a conversation we are just getting snuck into. 2 more terms you will hear on today’s show: - Stream Analytics: Streaming analytics work by allowing organizations to set up real-time analytics computations on data streaming from applications, social media, sensors, devices, websites and more. (Techopedia) - Kaggle Community: Kaggle is an online community of data scientists and machine learners, owned by Google LLC. 1. Report of the week: LUMA Digital Brief 024 — Market Report Q2 2019 We talk about the rise and rise of the customer data management space as well as how the need for improved data activation and platform integration is going to impact the space; the need for a D2C expert on the Talking Stack and other little nuggets from the report. 2. Facebook and the DLRM What does DLRM- deep learning recommendation model - mean to the average marketer? How can we use it in our day to day? 3. GDPR shows some teeth with the fines on BA and Mariott.

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