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Episode Info:

During this hour with Marnie and guest, Claire Stoddard, you’ll discover: What you can learn about copywriting from Bugs Bunny How the power of words can solve your invisibility problems How to bust through the boredom factor and get real results How to achieve 70% to 400% increase in conversion rates How to use the Psychology of Persuasion to move readers from “barely know you” to “like you, trust you, buy from you” The secret to preconditioning readers to believe you fast Why you need to use anchor pricing … and what it is. As the author of Words that Sell, Claire Stoddard writes remarkably profitable sales copy. Claire learned her copywriting skills while working at such companies as ABC-TV and BusinessWeek Magazine, and has spent the past 20 years writing high-powered, cash-generating sales copy for her clients in corporate America. Learn more at

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