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Episode Info:

During this hour with Marnie and guest, Yoon Cannon, you'll discover: How to determine if your ideal target market is on LinkedIn. The 3 things you need to focus on to find clients on LinkedIn. How to identify and communicate your “Wow Factor” and how to effectively use it to position and differentiate yourself as a leading expert in your field. The #1 most costly mistake professionals make when using LinkedIn, how you can avoid it, and what you should do instead. The 3 things you can do right now to get the attention of your target audience on LinkedIn. Which 3 factors in your LinkedIn marketing plan should receive the bulk of your attention and energy and why these are so powerful. When Yoon started her business coaching practice in 2008 she saw that 6 figures in new business came from LinkedIn. Since then she’s been teaching other entrepreneurs how to do the same. Learn more at

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