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During this hour with Marnie and Sandra Beckwith you'll discover: What publicity is as it compares and differs from advertising.How to understand the essential buzz-building mindset and use it to attract media attention.The 3 best and easiest-to-use publicity tactics.How to create and use a tip sheet and why you want to.Mistakes to avoid.More subtle mistakes that even the pros make. Sandra Beckwith is a national award-winning former publicist who now teaches authors how to promote, publicize, and market their books. Get free tips and advice twice a month by subscribing to her free "Build Book Buzz" newsletter at http://buildbookbuzz.com.

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