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Episode Info: During this hour with Marnie and Stephanie Chandler you'll discover: The obvious and hidden benefits of pre-selling your forthcoming bookWhy your personal website matters and how to maximize its effectiveness.Reasons to consider publishing an exclusive eVersion.How to generate greater sales by adding bonuses and some ideas to consider.DYI publicity strategies to generate big exposure.How to set reasonable expectations for sales, shipping, and beyond.Why simple ordering is critical to your success and some easy-to-implement ideas.When, where, and how to start promoting your pre-publication offer. Stephanie Chandler is the author of several books including Own Your Niche and The Nonfiction Book Marketing Plan, and she is the founder of the Nonfiction Authors Association. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Learn more at www.StephanieChandler.comRead more »

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