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Episode Info

Episode Info:

Welcome to episode 50! Yes 50, of the Marketing Study Lab. And this is a mega special episode as I speak to, rather nervously I may add – Goldie Chan, as well as finding out the difference between AR and VR.

Hopefully by now you’ve got the jist of what is going on here, but if you don’t, not to worry as we are changing it up a little now to bring you more value in your studies and in your Marketing career. 

So what’s new, what you’ll find from this new format is the choice, your choice. I’ve split the podcast into two so from next week you’ll get two episodes. One will be dedicated to a CIM Qualification assignment task or question - to help you with your studies and take you through each one, step-by-step. This will leave the main podcast, the one you are listening to now specifically for covering marketing topics and talking to some amazing guests and this week it is noooooo different at all, as this week we chat to Goldie Chan.

Goldie has gone from a Biological Science degree to LinkedIn’s Top Voice for 2018 and a contributor to Forbes. Providing social media with purpose, Goldie is currently the strategic lead for Warm Robot, her social media agency, helping Fortune 500 C-level executives. But what caught my eye was the top-performing LinkedIn video series #DailyGoldie offering advice and guidance as well as sparking debate e very day for over 500 consecutive days and still going strong.



- When considering the differences between a personal and an organizational brand, Goldie explained that a personal brand looks at the person, their life, who are they, what do they do and what aspects of daily life can be repeated to be an authentic brand that creates authority, which is similar to organisation branding in that they must be authentic and create authority to mean something.

- If you are starting from zero, zilch, nothing then the best place to start is to find out where your target market is and contribute there. Start to be part of the conversation, before even considering becoming a thought leader in that space. 

- When building an online presence take it one step at a time and one platform at a time. Start with one, master that one, go in-depth, then move on to other places.

- And a special bonus pro tip here – When videoing, pretend the camera is your friend. You will come across as more authentic and real, increasing your engagement.


AR and VR

So what do these acronyms mean?

AR – Augmented Reality is defined as an interactive experience of a real-world environment "augmented" by computer-generated information.

VR – Virtual Reality is defined as an interactive computer-generated experience taking place within a simulated environment. 

The main difference between the two is that one VR is built within an environment that is completely computer-generated, whereas AR relies on both computer generated information as well as the real world in a combination of the two. Both have their advantages and disadvantages, but it is the incorporation of AR into our everyday lives that is the most exciting, opening the possibilities for digital enhancements to our daily activities to make them more efficient, productive and overall reduce friction that can occur when technology is not utilised to our advantage.


Level 6 Mastering Digital Channels CIM Assignment – April 19 – Question 3 (c)

The final assignment question asks you to recommend or to provide justification for new technologies that are not currently in existence but could be created to improve conversion rates.

Now this seems like a fanciful final question, but you will need to exercise creative thinking in terms of new features and tools you would like to see, those that would assist in better conversion rates. A good idea here would be to explore the current rates of conversion and the potential roadblocks to these. In uncovering the current issue, new features can be produced to rectify these roadblocks.

Get creative, but make sure you can back this creativity up with strong theory and research, unless your answer will be fanciful.



Goldie Chan

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Books:Never Eat Alone – Keith Ferrazzi & Tahl Raz:

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