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Episode Info:

Today, we’re talking about how to measure the success of your marketing. It’s something we all have to do to demonstrate the success of our strategies, campaigns and content, yet it is something many marketers struggle with. Our guest is Deb Camden from The Communications Dividend.

Here are some resources the team mentioned during the episode:

Are you measuring right in your content marketing, by Sarah Mitchell

And here are their Toolbox recommendations:

Sarah: Amec's measuring maturity mapper

Michele: Badass Your Brand

Clare: Recommended having a data processing agreement for your freelancers, to ensure they're using your data, and your customer's data, appropriately.

Visit our website, www.marketingbreakout.com.

Marketing Breakout is a production of Typeset and Mantis Research.

 

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