LinkedInformed Podcast. The LinkedIn Show
About This Show
With tips, interviews, news and updates on site developments and changes, The LinkedInformed podcast is designed to challenge and Inspire LinkedIn users throughout the world to be more productive and successful.
Most Recent Episode
5 days ago
Welcome to episode 198, this week I have a real treat for you! As I have mentioned previously, I wanted to revisit the controversial subject of LinkedIn automation. LinkedIn make it very clear they do not approve of the use of any type of automation bot as you can see in the image above which was received by someone after visiting just 100 profiles in a day…..but does that mean we should avoid them? Could they be a useful tool that help us become more productive and successful? I have thought about this a lot and my conclusion is that automation tools are a bad thing for all of us and the more they are used, the less effective LinkedIn will become. Darrel Griffin agrees But not everyone sees it that way…..enter John Nemo! John is a LinkedIn trainer and a big fan of automation on LinkedIn so I thought it would be fun to get him on the show and have a good old debate! We get into all sorts of areas during our discussion and I’m not going to even attempt to cover everything here, you will have to listen to the episode but in short; John believes In Permission Based Marketing. Contact people via direct message and ask them if they are interested. If they say “No thanks” then that is fine, move on. Most people are not active on LinkedIn so direct messaging has to be a numbers game. Automated of connecting and messaging saves you time and acts as a filter - eliminating those that are not active or not interested. In not wasting time with ‘Tyre (tire) kicking people, it’s better to focus on those that are likely to buy. If LinkedIn is ruined by automation then so be it, people will move to another platform and we can follow them there. Quote “Marketers ruin everything” - Gary Vaynerchuck Whilst LinkedIn are not supportive of 3rd party tools, they are mainly against scraping tools, not automation. I believe Visibility, reputation and relationships are the key to winning business. By putting your time an effort into engagement on LinkedIn via Posts, Articles and comments (not direct messaging) you also filter out those that are not active on LinkedIn When you play the numbers game you are likely to put many more people off than you attract, this is damaging to you in the long term although may be more rewarding in the short term. I will help anyone, including so called ‘tyre kicker’s because I believe that ‘giving
Rated 5 out of
Silicon Valley gal
Full of great information
Every episode is full of excellent tips. Even as a LinkedIn expert myself, I always learn something new. The show notes are a great resources too. And the bonus is Mark's sly humor.
Date published: 2017-06-03