Serving digital entrepreneurs & businesses, this is the FLASH BRIEFING that provides information, and how-to instruction implementing Voice Search (Alexa Skills), Chat Bots, & Facebook Messenger marketing, one slice at a time!Read more »
Serving digital entrepreneurs & businesses, this is the FLASH BRIEFING that provides information, and how-to instruction implementing Voice Search (Alexa Skills), Chat Bots, & Facebook Messenger marketing, one slice at a time!Read Less
Ajay Prasad - Top 14 Plastic Surgery Marketing Strategies to Attract New Patients
It's been an awesome week speaking with Ajay Prasad and today on the Flash Briefing, Strategy #14 - Increase Budget Spend on Videos
Yesterday when we were talking about establishing authority, I mentioned video and believe me, I know it works, especially for plastic/cosmetic practices because I've seen the results.
You need to be all-in on video if you hope to compete in your market. And it's not that hard because between your website, utilizing YouTube and other social media channels, it's the easiest possible way for a physician to introduce him or herself to a prospective patient.
Here's a tip I did not mention in the Flash Briefing due to time constraints; it's about building your video assets and Facebook Live is a great way to start.
Begin by answering questions during a Facebook Live event.
Two good reasons for this, first, you’re LIVE on Facebook and when you go live, Facebook will reach out to people who have Liked your Page, or have similar interests and tell them that your practice is now broadcasting Live.
Second, after the event you can download the video and create separate videos from the questions the doctor has answered and re-purpose those across your website and social media channels, i.e. YouTube.
And a 3rd bonus, Facebook will show your video post-Live, to many more people organically….meaning you don’t have to put any dollars behind it.
Enjoy today's Flash Briefing...
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