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LA's Jack Appleby is a Director of Creative Strategy. He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit, we chat about the challenges facing social strategists at a time when few get training. We discuss: - Best Practice Machines - What's up with "engagement"? - What is social strategy? - Could other types of strategists do social work? - The skills social strategy folks need - The Los Angeles agency zeitgeist - Video game marketing - What is a creative strategist? You can find Jack at https://twitter.com/JuiceboxCA For more internet: Facebook group: http://www.sweathead.co Instagram: http://www.instagram.com/markpollard

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