The Ictus Marketing Podcast
About This Show
The Ictus Marketing podcast is the show for people who have, or dream of changing the direction of their life. We talk about entrepreneurship, small businesses, and the marketing topics of the day.
Most Recent Episode
Ep. 38 – Lauren Spohrer
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines. With the success of Criminal, Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there. Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at building tension in a story.