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Episode Info:

For someone who had no business plan, but thought he’d be alright because there was a Waitrose round the corner, Pete Joy, at Bakehouse 24 is doing pretty well.

Pete’s love of mixing and kneading emerged out of the blue, one night, when his housemates were at band practice. Having the place to himself, he decided not to do a normal thing like ordering Chinese, but to make a cake instead. This wasn’t a one-off: Pete soon developed a serious baking habit, which led to a 3am-to-midday job at a pioneering sourdough bakery under a Hackney railway arch.

In this episode you’ll hear how the man with no plan is successfully building a team of sourdough bakers (one of whom is also a potter) across two sites in Dorset...and why he gets a bit ranty on the topics of gluten intolerance and interpretations of the word ‘sourdough’.... You’ll probably sympathise by the end of the conversation. Enjoy.

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