Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Episode Info

Episode Info:

Ep #112: Personal stories can be very touching. It is the way for you to connect with people on a deeper level and show that you get them, you understand their worries and desires. Happy, sad, funny, embracing, scary stories. Everyone has something to share.

In this episode, Tom Jackobs shares how to sell more by sharing your personal stories.

You will learn how to find your stories and craft them in a way that will help you to sell.

Having a degree in Theatre has enabled Tom to help public speakers take their presentations to performances which turn in to more profits for their business. He's owned several businesses and public speaking and storytelling has always been a part of his growth strategy.

Time Stamped Show Notes:

  • [00:22] About the episode and Tom Jackobs
  • [01:35] After working in the office Tom got health problems and was overweight that led him to fix his health and becoming a personal trainer
  • [04:11] His business failed as he had difficulties with selling his work
  • [07:02] The primary story that will help you to sell
  • [10:29] How to find these personal stories that will help you to sell
  • [12:18] How to structure your personal story that it will resonate with people
  • [15:02] How to lead people to a sale
  • [17:17] Why to tell embarrassing stories
  • [18:50] How to quickly craft a personal story with an example of how a police officer wanted to shoot herself
  • [23:32] The performing tricks to use when you tell your story on stage
  • [26:16] The key steps on how to craft your personal story that leads to a sale
  • [27:47] Where to find Tom online
  • [28:54] For the show notes go to and subscribe to the Marketing for Creatives show

Let’s get in touch:

Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes