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Episode Info: Stacey Trock is the owner of FreshStitches. After a technical failure during our interview at The National NeedleArts Association summer show in June, we talked over Skype about the success of her kit club and why she is switching to digital subscriptions. We also discussed how and why she's diversified her income and her perspective on pacing her business growth, customer service, social media, and more. This post contains affiliate links. About Stacey Trock Stacey Trock, the owner of FreshStitches, recently relocated to Los Angeles with her husband and daughter. Stacey started her business in 2008 selling crochet amigurumi patterns as PDFs and has since expanded her business and diversified her income. She is the author of Cuddly Crochet, Crocheted Softies, and Modern Baby Crochet. She is a nationally recognized knitting teacher (and she explains why in the interview), as well as a crochet instructor of 4 Craftsy classes: Amigurumi: Design Your Own Monster, Crocheting in the Round: Mix and Match Hats, Amigurumi: Woodland Animals, and Kawaii Amigurumi Crochet: Adorable Animals and Friends. She also teaches business classes from time to time. SheRead more »

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