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Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial intelligence and machine learning for marketing, the connection between SEO and PR, and he provides some definitive answers on some of our team's lingering PR and marketing questions - like what's the rule around duplicate content and keyword density?

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