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Episode Info:

In this episode of The Daily Coffee Pro coffee podcast by MAP IT FORWARD, the first in a five-part series on "Your Coffee Brand", Lee breaks down why it's so important to define the concept behind your coffee focused product/brand and goes into some basics on how to go about doing it. #thedailycoffeepro

Join us at @CoffeeFestshow in NY March 8-10 (use code MAPITFORWARD for 50% of your show tickets) and grab more info and tickets to our full-day leadership workshop on the 9th at www.coffeefest.com/leadership. Can't wait to see you there!

Sponsor Message: Due to the devastating fires that have been raging throughout Australia this past couple of months and continue to ravage towns in their wake, we're dedicating our ad sponsorship section for the podcast for the first quarter of 2020 to invite you to support the efforts of the Australian rural fires services and animal wildlife associations. Please see links below: https://www.wires.org.au/donate/online (Help the Animals) https://www.rfs.nsw.gov.au/ (NSW) https://www.cfa.vic.gov.au/donate1 (Victoria) https://cfsfoundation.org.au/donate (South Australia) https://www.ruralfire.qld.gov.au/About/Pages/Donations.aspx (QLD) https://www.redcross.org.au This podcast is available on Youtube, Apple Podcasts, Stitcher, Google Play and most other reputable podcast platforms on Apple and Android.

For more details go to www.mapitforward.org/podcasts and follow us on social media @imapitforward.

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