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Episode Info: This week, we discuss how an outbound, consistent, persistent communication can increase brand awareness and boost your business and make you, personally, better at your profession. Today’s Guest: On this episode of Manufacturing Marketing Matters, I’m joined by Jason Zenger.  Jason is the president of Zenger’s and the podcast host of Making Chips.  Jason is my first guest that is also a podcaster. Jason and I talk about the power behind consistent, persistent, and frequent communication with your target audience.  Zenger’s sells tools, equipment, and shop supplies to manufacturing companies.  He explains that his podcast may help him with sales for his company, but it also makes him a better leader, which also adds to his sales.  In this conversation, you will learn how sharing expertise through a podcast helps your audience and helps your business. Highlights: [00:53] - Jason describes his responsibilities and roles with Zenger’s and describes Zenger’s business. [02:27] - Jason talks about his podcast, Making Chips. [04:12] - Podcasting is a time commitment, and Jason explains why he does the podcast. Jason explains that he sees the manufacturing as a vital component of the nation’s success. [05:20] - Jason talks about how the podcast benefits his business. [08:01] - Jason lists some of the benefits to your business by sharing expertise. He also explains how to set expectations for those benefits. [11:20] - The sales process involves a lot more people and departments now. Jason explains how he sees the roles broken down. [12:44] - Jason shares there is a current culture shift in the way business leaders become the personality behind the business. [14:54] - Jason provides some tips on managing time constraints with this changing culture shift. [18:22] - Jason talks about the differences between having a podcast or written content through blog posts. [19:47] - You may be wondering if taking on this type of venture to connect with your customers is worth it. Jason explains why he believes this difference is measurable. [21:04] - There’s a lot of unknowns with podcast statistics. Jason explains that despite the imprecise analytics, he feels that podcasting is a good investment. [24:00] - Jason answers this week’s challenge question. This question comes
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