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Episode Info: Scott Stratten is one of the funniest guys I know. In fact, he had a video you might have seen that went viral a few months back that jokes on millennials in the workforce. But, Scott isn't a comedian, he is the founder of the company UnMarketing and one of the most sought after marketers in the world. He's written five books and is currently writing a sixth, entitled UnBranding. Along with the books, Scott co-hosts the UnPodcast with his wife and business partner Alison and spends a majority of his working hours giving and practicing keynote talks for huge conferences and organizations. In this conversation we discuss: The biggest challenge for businesses starting out Why it might actually be beneficial to be more expensive than your competition How great companies get marketing and branding right The best ways to connect with customers AND A WHOLE LOT MORE.... Connect with Scott Stratten: Social Media: @UnMarketing Website: www.unmarketing.com Viral Video about Millennials: http://www.unmarketing.com/2017/06/03/the-vanity-of-going-viral/ Scott's Epic Speaker Trailer: http://www.unmarketing.com/speaking/Read more »

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