Making Rain with Events
About This Show
A podcast for Marketing Leaders (CMO, VP of Marketing, Field Marketers), Event Organizers and Event Planners. The first 14 episodes of this podcast are an audible version of Scott Ingram's book: Making Rain with Events. Followed by interviews with successful event leaders, the book's co-authors, and others doing inspiring things in the event marketing space.
Most Recent Episode
21: Matt Heinz, President of Heinz Marketing on Attending Events More Effectively
Dec 10 15
In this interview with Matt Heinz we talk extensively about how those from your team, specifically your sales and account management teams, can be more effective. Whether you're hosting your own events and conferences or sponsoring a third party event, the results are heavily dependent on what your attendees do. Our goal in this conversation is to give you some tangible ideas that you can share with your team to get even more from your event investments.
We discuss the types of things your representatives can and should be doing to prepare for each event. By figuring out your goals and metrics ahead of time you can co-create a strategy to deliver those results.
Throughout the discussion you'll hear some of our own secrets. How to get your hands on the registration list long before the event starts. Learn how to engage speakers in such a way that they talk about you and your company during their own presentation. The power of following-up before anyone else does on the plane ride home. Putting yourself in your prospect’s shoes.
There are so many great little actionable takeaways you’ll find in this exchange. Take the time to listen and find the one or two best nuggets that are most relevant for you and your team. Don’t try to do it all, instead implement the one thing that can make a difference in your event strategy tomorrow. Perhaps it’s as simple as sharing this link and suggesting that your sales participants give a listen before your next big event.
Matt HeinzLinkedIn: https://www.linkedin.com/in/mattheinz Twitter: @HeinzMarketing
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influenti