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Episode Info: Why do you feel pressured to make a good video for your crowdfunding campaign? Is it because everybody around you talks about how much it contributes to the success of your project? They are right. But only partially. Let me show you why: When decide that you want the perfect video, what is the first thing you think about? Getting a good videographer, right? A few years back, Joe Lemay did the same thing on his first campaign. He hired the best man he could find and was absolutely delighted with the result. But the campaign ended up failing. Instead of giving up, he improved his idea and came back to the crowdfunding space for a second try. Only this time, he decided to do things a little differently. The lessons he learned from his failed campaign helped him raise over $1million on Indiegogo alone. Recently, he launched a Kickstarter as well. However, he says “only half of the people who’ve bought our product have actually watched the video”. Now that’s an interesting statistic for the element they say helps you so much in reaching success, don’t you think? “I would say that spending a lot of time on the script is a lot more important than spending time and money on the videographer” So let’s take a look at the reasons why having a good script will take you a longer way than paying a small fortune to a good cameraman. #1. The number of backers who actually watch your video You heard the man: only half of his backers took the time to watch the visual product he had paid for. Where does that take you? If only half your supporters care about the video, then half the budget you spend on it goes to waste. Nobody wants that! On his second campaign, Joe was his own videographer, but made sure to follow a good script. The money he saved went to another aspect you might be overlooking:
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