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Episode Info: You might think that reaching hundreds of people per day in your pre-launch stage requires a money-eating advertising strategy. So how can you achieve it on a budget? A year ago, Dan Meropol came across the statistics that would get him thinking: 50% of people don’t maintain a good oral hygiene. A light-bulb moment followed: You might think that reaching hundreds of people per day in your pre-launch stage requires a money-eating advertising strategy. So how can you achieve it on a budget? A year ago, Dan Meropol came across the statistics that would get him thinking: 50% of people don’t maintain a good oral hygiene. A light-bulb moment followed: What if we turn the drag of brushing into the most sought-after event of everybody’s morning? This is when he decided to create the world’s first caffeinated toothpaste. But the real challenge was getting it to that 50% audience from the statistic. Instead of throwing money on advertising on half the globe, he did something that you can easily replicate, without draining your finances: Spend little money on building a website for your product Organize a referral campaign on it Ask the visitors to share your site with 5 of their friends Offer benefits of your product in exchange (free samples, discounts, vouchers) The audience you build is the one that will give you the momentum you need so much at the beginning of your campaign. However, do not rest on those laurels alone. Dan says it is a numbers game: you need to reach out to as many people as possible. While only a part of your subscribers will actually back you, make sure you reach enough people to get the initial hitRead more »

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