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S2 Ep.15: Bob Oswaks - Sr. entertainment executive turned master artisan baker.  From President of International Marketing for Sony to Proprietor of Bob's Well Bread Bakery and Cafe: a story of transition, passion, crust, and crumb.  

Bob discusses:

  • His transition from being the President of International Marketing for Sony Pictures Television to being the Proprietor of Bob’s Well Bread Bakery and Café
  • Leaving at the top of one industry and rising to the top of another industry
  • A conversation he had with Norman Lear about change
  • How he did research and 104 weekly homework assignments to write the business plan for his bakery
  • Grieving losses and moving on to a more satisfying life
  • When his friends in the bakery world told him he was crazy for starting his own bakery… but he did it anyway
  • The difference between getting recognition in the bakery vs. the entertainment industry
  • Creating a brand
  • His failure-is-not-an-option mindset
  • Feeding people’s souls

With permission, this episode features the tune Black Sheep by Big Lazy off their album Don't Cross Myrtle.  

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