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Episode Info: Listen in iTunes The Niche Site U Podcast Today I want to talk to everybody about the importance of your niche websites blog and 10 secrets you can use for increase engagement of that blog by over 300%.  More engagement leads to more customers and more traffic. Let's be quite honest to start with,  the blog on your niche site probably stinks. Your blog probably stinks because you don't have time to do it right.  I hate to be brutally honest like that but let's be realistic, most niche sites do stink. The good news is, yours won't after you implement these 10 secrets! [sociallocker] 1.  Use shorter sentences and shorter paragraphs. The first secret is to use shorter paragraphs.  Unfortunately most people think that it's important to use long long paragraphs and that it will keep people stuck on the page, but the reality is, your paragraphs should be short and should only be anywhere from 1 to 5 sentences.     Spacing out your paragraphs into small chunks also makes it easier for your readers to view.  Don't overwhelm people with too much text or they will leave your site within the first 5 seconds. [/sociallocker]   2.  Make sure you link to your own content. The second secret is using an internal linking structure.  Not only is this really  important for SEO purposes to link to old posts and other pages but it's also a great way to keep people on your website by having them click on your other articles.                           It is also helpful to link to related blog posts using good quality anchor text that's relevant to that blog post.  This will help to keep people engaged for example when you talk about web hosting like I just did, you want to link to a search engine optimization page. That's a great example of using internal linking.  You can also take it a step further by adding a related posts link either in the middle of your post or at the end of your post to keep people reading. 3.  Speed up your website. The next secret that you want to implement is minimizing page load speed. I experience this issue all the time.  When I visit a website and it takes about 20 seconds just to load, I quickly decide that the page isn't worth viewing.   If it's going to take 20 seconds just to load a page, you certainly won't click any deeper into that site. Now Google looks at page load speed and decides how you're going to rank.  Google loves fast loading pages because it will affect your bounce rat
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