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Episode Info

Episode Info:

Adele Archer is the CEO of Eterneva, recently backed by Mark Cuban of Shark Tank. Eterneva celebrates the lives of remarkable people and pets by turning their ashes into diamonds.


  • Adele's personal story of coming up with Eterneva
  • Why customer experience is everything
  • Helping people through the grieving process
  • How Eterneva has changed a customer's life through grief wellness journey
  • The science behind the diamond
  • Making the industry more transparent
  • Engagement diamonds from carbon in hair
  • Changing the culture around death, grief and remembrance

Time Stamp:
[02:00] Death of Adele's mentor
[05:00] Dealing with changing customer behaviour
[06:30] Marketing to people going through grief
[10:00] Physical process of extracting the carbon
[12:00] Homecoming
[13:45] Challenge of running Eterneva
[15:30] Changing the diamond industry
[23:00] Dying well is becoming a key part of the wellness trend
[24:00] Pitching to Mark Cuban

Useful link:

Go to
Visit FastForward 2030 and Real Changers
Impact Hustlers is hosted by Maiko Schaffrath, connect on Linkedin and Twitter
This podcast is produced by Woon Tan of Podcast Publishing


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