The Marketing Moxie Podcast

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Show Info:

Marketing Moxie is all about getting down and dirty on all things marketing for entrepreneurs. Maggie Patterson takes a practical, no holds barred approach to helping you take action. You can get show notes, past episodes of the show and more at www.maggiepatterson.com.Read more »

@magspatterson
/maggiepattersonPR

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MM131: Jen Berson: Generating PR for Your Business

May 2, 2016 · 22 minutes

PR is something I regularly get asked about, and it’s because it’s a mystery to most of us as business owners. In this episode, Jen Berson, founder of Jeneration PR helps demystify some PR basics for entrepreneurs. Listen in to hear her pro pitching tips and tricks. Show notes with key points, takeaways, and links for this episode available at www.maggiepatterson.com/episode131.

Items Discussed in this Episode:

If we’re new to PR, Jen recommends where we should get started
Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR
When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch
Make sure you follow up on your pitches, it can get lost in the shuffle of email
Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch
Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the time is right
Jen shares some of the untapped media opportunities that are out there for entrepreneurs
People are paying a lot of attention to videos right now, Jen shares some ways you can use this to share your message to a larger audience and how to do it right
We talk about pitching and the best way to make sure our pitches are not immediately moved to the trash folder
You may have a great pitch for one outlet that would be totally wrong for another; make sure you’re reading their articles to align your message with theirs
Should we send a press release? Jen gives us her position
Crafting targeted pitches or having someone do it for you is the way to truly get your message and your brand out there

Top 3 Takeaways for this Episode:

Jen shares how to start smaller and then build that into bigger opportunities, including local media if you’d like bigger TV appearances.
Do your homework before you pitch. Get to know what they’ve written about, the topics they cover and more. Then, connect with them via social media before you pitch.
Keep your pitches short to keep them out of the trash folder, and get comfy with following up. No answer doesn’t mean no!

Links for this Episode:

Jeneration Entrepreneurs Group on Facebook

Jeneration PR

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group

Items Discussed in this Episode:

If we’re new to PR, Jen recommends where we should get started
Jen shares the biggest mistake entrepreneurs tend to make when doing their own PR
When writing a pitch, you have to read the outlet that you’re pitching for, don’t just mass pitch
Make sure you follow up on your pitches, it can get lost in the shuffle of email
Jen shares her advice on how to try and make a human connection with the person on the other side of your email when you pitch
Success is adding value, treating each relationship like something you want to add value to will really help them bloom and may come back to you when the time is right
Jen shares some of the untapped media opportunities that are out there for entrepreneurs
People are paying a lot of attention to videos right now, Jen shares some ways you can use this to share your message to a larger audience and how to do it right
We talk about pitching and the best way to make sure our pitches are not immediately moved to the trash folder
You may have a great pitch for one outlet that would be totally wrong for another; make sure you’re reading their articles to align your message with theirs
Should we send a press release? Jen gives us her position
Crafting targeted pitches or having someone do it for you is the way to truly get your message and your brand out there

Top 3 Takeaways for this Episode:

Jen shares how to start smaller and then build that into bigger opportunities, including local media if you’d like bigger TV appearances.
Do your homework before you pitch. Get to know what they’ve written about, the topics they cover and more. Then, connect with them via social media before you pitch.
Keep your pitches short to keep them out of the trash folder, and get comfy with following up. No answer doesn’t mean no!

Links for this Episode:

Jeneration Entrepreneurs Group on Facebook

Jeneration PR

Link to Inside Scoop Podcast on iTunes

Link to Free Scoop Insiders Facebook Group

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MM131: Jen Berson: Generating PR for Your Business

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The Marketing Moxie Podcast

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Listen Whenever

Related Shows

Most Recent Episode

MM131: Jen Berson: Generating PR for Your Business

Episodes of This Show

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