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In this week’s episode, I chat with Emily Sharpwho is a video content producer for Whalar - in addition to having her own amazing Instagram account. We had a great conversation about the evolution of influencer marketing and how to create great video content for social media.   We talked about:

  • The evolution influencer marketing and, from an agency’s perspective, how they determine who they want to work with
  • How the importance of “riding the algorithm wave” on Instagram has become even more important than cohesive style
  • The ASMR episode of Explained on Netflix
  • The Stories of Tori’s video content
  • Emily’s top tips for creating films and video content for social media
  • Our different approaches to planning our grids versus being more go with the flow
  • Beginning to grow your following and work with brands
  • The new trend of brands using influencers as content creators rather than influencers
  • Navigating the murky waters of compensation when working with brands
  And more. Listen here or on Apple PodcastsSpotify or anywhere you usually get your podcasts.   You can find me on Twitter, Instagram and Pinterest @lucylucraft or on my blog: lucylucraft.com.   Please think about leaving the show a rating & review. For each one I receive, I give £2 to my chosen charity, which changes monthly.   Last month’s charity= Endometriosis UK This month’s charity= Shelter    Thanks to our sponsors for this season; The Blogger Course (get 20% off with the code WhatSheSaid) and SudioSweden (get 15% off with the code WhatSheSaid). Please support them the way they’re supporting me 🙂 

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