Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
About This Show
EveryoneHatesMarketers.com is a no-fluff and actionable marketing podcast for people sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you'd like to be treated.
Most Recent Episode
How to Create 100% Accurate and Detailed Buyer Persona
5 days ago
My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales. Topics Discussed in this Episode: Why big data isn’t enough to understand people Step-by-step customer research methods How to effectively interview buyers The 5 Rings of Buying Insight Creating a buyer persona Resources: Buyer Persona Institute Buyer Persona Institute - Example Buyer Persona Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella Adele on Twitter @buyerpersona Adele on LinkedIn Buyer Persona Institute on