Everyone Hates Marketers
About This Show
EveryoneHatesMarketers.com is a weekly podcast for digital marketers who are sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you'd like to be treated.
Most Recent Episode
SaaS Monetization: How to Make More From Current Customers
< 1 day ago
SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in. Topics Discussed in this Episode: Obsession with customer acquisition Marketing at Price Intelligently Ethics of clickbait Customer growth methodology for small and large companies Buyer personas and the key difference between the value of a feature and the way it’s used Recommended resources Resources: Price Intelligently ProfitWell Hacking Growth by Shane Ellis The Saddest SaaS Pricing Pages of the Year by Patrick Campbell Web Summit Basecamp Coelevate blog by Brian Balfour Price Intelligently eBook firstname.lastname@example.org