Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
About This Show
EveryoneHatesMarketers.com is a no-fluff and actionable marketing podcast for people sick of shady, aggressive marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good digital marketing: by treating people the way you'd like to be treated.
Most Recent Episode
The 1-Page Marketing Plan Build Yours in 9 Steps
2 days ago
Are you overwhelmed by a sea of possibilities for your marketing? Have you read 1-Page Marketing Plan by Allan Dib? If you haven’t, you should. Today, I’m talking to Allan, a serial entrepreneur, technology freak, and rebellious marketer who believes marketers should stop the “Shiny Object” syndrome and sleazy tactics - not putting lipstick on a pig! Topics Discussed in this Episode: 1-Page Marketing Plan is a simple and practical living document and offer that converts for businesses of all sizes Create a marketing plan when results matter and stakes are high A marketing plan does not need to be long, complicated, or expensive Following 80/20 and 64/4 rules Marketing Plan: Where to Start Ethical, easy, low-pressure way to do business Allan separates a marketing plan into a 9-step process with 3 phases: Before, During, and After Before Phase: Select target market, craft your message, and reach prospects with advertising media; these 3 steps are the most often overlooked "People don't read ads. They read what interests them and sometimes that's an ad." -Howard Gossage Narrow your market and find a niche; avoid being a generalist During Phase: Capture leads, nurture leads, and sales conversion Lead capture and clear terms; choose clarity over cleverness After Phase: Deliver world-class experience, increase customer lifetime value, and orchestrate and stimulate referrals Find your target market by using a market you are a part of and conduct research PVP Process: Personal fulfillment, value to the marketplace, and profitability Survey your target market, but people may lie; have them write a check to express truth Interview and speak with your target market; don’t hide behind your computer Digital marketing is sometimes considered lazy, but key parts are not magical How to reach out to audiences Media is the most expensive part of your marketing; hire specialists, don’t skip expertise Structured and packaged form of Allan’s book makes a unique and massive difference Marketers need to become content creators and voices of value Make sure to select customer relationship management (CRM) software Get help, don’t do everything on your own; business is a team sport Resources: Allan Dib on Amazon Successwise 1-Page Marketing Plan Dean Jackson How Smart Positioning Can make Your Marketing 10X Better Value Proposition: What Is It and How to Create One Customer Research 101: Uncover What Your Audience Wants How to Use Jobs to be Done to read Your Customers’ Minds 3 Steps to Write Copy that Converts Seth Godin Quora email@example.com “Like many good things that happen, it comes out of necessity. They say necessity is the mother of invention, and that was certainly the case with 1-Page Marketing Plan.” - Allan Dib “When it comes to small businesses, you need to have a plan. Otherwise, things just go to crap very, very quickly.” - Allan Dib “Good marketing happens before the product development stage...we want to tap into a demand.” - Allan Dib