Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image? Jason Falls thinks social media marketers need to pull back from an individual tweet and look at the big picture and define the larger brand story. Using a series of images, videos, and posts you can build a complete story of a brand over time. Listen as Jason shares examples of how companies can build storytelling into their marketing plan. More Than a Few Words is a production of Roundpeg.