Hospitality Digital Marketing Podcast
About This Show
Supported by the HSMAI (Hospitality Sales & Marketing Association International) Digital Marketing Council. This weekly podcast tackles current real world digital marketing tools and strategies specifically for the hospitality industry.
This Podcast was created using www.talkshoe.com.
Most Recent Episode
EPISODE 146 - Hospitality Digital Marketing Podcast
Mar 10 17
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #146, we are airing Friday, March 10th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started;"Facebook opens the advertiser floodgates, and a few instant articles and some city guides, our co-hosts go down OTA memory lane of rate parity and is Red Lion getting a fair review"
Holly on chat
:05 â?? Facebook Open Video ad format article
:09 â?? Facebook instant articles now in main stream
:10 â?? Tim Peter Joins
:22 â?? Ed asks about the ability of Meta to track mobile only rate offers
:30 â?? amazing history of OTA growth and rate parity issues and the real victim in it.
1:04 â?? Revenue is up 4% but revenue capture is down .5%
1:30 â?? dealing with a limited perspective Owner tackle your budget first, and do block and tackle stuff
1:36 â?? Robert stats about Mobile
1:42 â?? Limited service hotel strategies
1:54 â?? Red Lion discussions
2:04 â?? tablet volume use loss discussion
2:10 â?? limited service properties and there economic futures, blackstone and what they are doing
2:15 â?? show ends
Facebook Audience Network
Announcing Access to More Video Formats for Publishers Across Desktop and Mobile
A new way for any publisher to create fast, interactive articles on Facebook.
Facebook TV app for apple TV and smart tvâ??s
Facebook adds a travel-planning feature called â??City Guidesâ??
Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency