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Episode Info: On the 56th episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, we talk with Ryan Babenzien, the founder of GREATS, the first-digitally-native footwear brand that is hyper-focused on bringing extreme value to the sneaker market. GREATS has prioritized quality and simplicity in the sneaker market and flourished into a booming online and now offline business. Now Ryan is seeking to extend GREATS’ sneakers to new categories and branch out internationally. Ryan and I had a great talk about remastering the best silhouettes to build a successful sneaker brand, the transition GREATS is making from purely digital in include offline retail and how to manage hype to build sustainably. In a short period of time GREATS rocketed from a nascent company to an age-defining brand, and Ryan’s founding story outlines lessons of managing an intricate network of fluctuating responsibilities from developing capital to building brand awareness to digital marketing. — Show Notes — GREATS https://www.greats.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on the player of your choice, in addition to our podcast page on LooseThreads.com.Read more »

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