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“As an entrepreneur today you don’t have the luxury of not being a marketer” Carol Roth is the creator of the legacy planning system, Future File. After a career in investment banking, Carol decided she wanted to do something else. She is now a business advisor and author of the New York Time’s best seller “The Entrepreneur Equation.” Carol is also a weekly panelist on the Fox Business show Bulls & Bears. With over 20 years of business advisor experience, Carol has worked with countless small and medium sized businesses, as well as Fortune 500 companies, advising in many aspects of business and financial strategy. “You have to accept failure as part of the process. And the right way to fail is to fail quickly, cheaply and never the same way twice.” On this podcast, Carol outlined her career path and how she moved from investment banking to a business focus. We also discussed: -Handling challenges in business -5 minute mentors -Tips on moving ahead in business -Technology advancements in business -Valuing existing customers -The importance of testimonials and social proof If you want to learn more about Carol, click below: Website: Twitter: LinkedIn:

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