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Episode Info: In this episode of the Build Your Online Business Podcast, we're excited to get back to work after a two-week hiatus.  Let's jump right into it, because we have an awesome show for you today - we decided to over-deliver in this episode to make up for lost time.  I hope you enjoy it as much as we did.Of all the topics that we've covered on this show, I think this is one of my most passionate  - sales and how to master selling online.It is no secret that no matter how good of a product or service that you create, it needs to be sold.  No product will sell itself. This is why I created the 5 rules to selling online.As an added bonus, I laid out a simple, 5 step plan to help you write the sales copy that will get your product sold.Here is what you will specifically get from this episode:The 3 reasons that people buy your products. Why people will not buy from you unless they know, like and trust you. (plus 2 simple ways to do this.) How to price your product for serious profits. How to know when you have chosen the wrong market. (and how quickly find the right one.) 5 questions you MUST answer before you can make a sale. (Failure to answer even one of these questions will lose you money.) The one question you need to answer to grab your customer's attention in 3 seconds or less. How to be bold and sell hard, while keeping a clear conscience. Why bullet points are one of your greatest copywriting tools. (and how to use them to close the sale.)  The golden rule for effective marketing and sales copy. Why you need testimonials to close the sale.  (Plus 2 simple ways to get them before making a sale.) How Dominoes Pizza can make your business outsell the competition. What the problem is if your refund rates are below 3%. (This one change will skyrocket your sales!) Links and resources mentioned in this episode:Alexa - An indispensable free resource. Alexa is great for uncovering all the information that you need to fully understand your market and competitors. Compete - Another great resource for discovering information about your target market. 9 Proven Headline Formulas That Sell Like Crazy - An awesome list of headlines to get you started.Bonus: Grab Your Copy of Scientific Advertising (For FREE!)Free download of Scientific Advertising - I forgot to mention this on the episode, but in my opinion it is the greatest book on marketing ever written. At less than 100 pages, I reread this at least twice a year.Please help the show out (it takes less tha
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