Episode 075 This is a question people ask me all the time. The answer is simple. Copywriting is persuasion in print. It's a form of writing that leads someone to a desired way of thinking. Most of the time, it's to a "Buy Now" button. But once you understand the foundations of copywriting, the possibilities are limitless. And this week's episode is all about that; the foundations of copywriting. Want to be more persuasive? Want people to pay more attention to what you're saying? Want to get more out of your everyday conversations? This episode will help you get all those things, and more. Download.