Ponderings from the Perch: a Modern Marketing Podcast for the Modern Entrepreneur
About This Show
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, a boutique marketing firm specializing in "better than your average bear" branding design and campaigns. As a marketing agency owner and serial entrepreneur topics range from marketing best practices, branding, sales funnels, podcasting, social media, platform building and media advertising buys to the reality of running a business, managing creatives, company culture, and other marketing oddities.
Most Recent Episode
Priscilla Gets Radical with Thought Leadership Theory
What happens when you put two thought leaders in the same room? In this episode of Ponderings from the Perch, Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing, and Dan Leadbetter explore the different roles of thought leaders.
After getting asked the same question at numerous speaking engagements, Priscilla honed in on the topic of thought leadership. Whether they acknowledge it or not, Priscilla explains, “Companies are built around thought leadership.” Identifying and amplifying your thought leadership style can give your brand the advantage in your industry.
At this point, you might be asking, “But how do I know what my thought leadership style is?” Don’t fret! Our “What Kind of Thought Leader Are You?” quiz will tell you that very thing. In this episode, Priscilla (the Radical) and Dan (the Visionary) compare their leadership styles after taking the quiz.
In addition to thought leadership, Priscilla and Dan dive into the topic of content marketing. They discuss:
How to develop unique content for your brand
3 common “Content Traps”
Priscilla’s #1 rule of content marketing
So are you a Visionary, Radical, Inspiration, or Revolutionary? Find out your thought leadership style by taking the quiz!
Don’t forget to head over to iTunes and leave a review with your results.