The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
About This Show
Sales and Marketing professionals will discover social selling strategies they can apply to their social media marketing efforts. Martin Brossman and Greg Hyer discuss cutting edge techniques for using LinkedIn, Twitter, Facebook and Google+ to prospect for, support and grow your business.
Most Recent Episode
Social Selling at Red Hat – Interview with Liesl Mathis Towner – EP. 122 - The Social Selling Podcast by Linking into Sales with Martin Brossman, Greg Hyer and Elyse Archer
Dec 27, 2017
Liesel Mathis Towner leads the global Employee Advocacy and Social Selling program for Red Hat. In her role, she helps Sales understand the value social selling and the impact of social networking to scale their business.
In this interview, Martin Brossman and Greg Hyer talk with Liesel Mathis Towner to understand how Red Hat has been using social selling techniques, including content curation and social networks, to scale their sales efforts and adapt to this new buying behavior.
About Red Hat
As of June 2017, Red Hat helps more than 90% of Fortune 500 companies solve business challenges, align their IT and business strategies, and prepare for the future of technology.
Social Selling News
Instagram releases new direct messaging app for iOS and Android: https://www.producthunt.com/posts/direct-by-instagram
* SnapChat separates the social and the media feeds: https://www.recode.net/2017/11/29/16712406/snapchat-redesign-app-personal-evan-spiegel
LinkedIn Falls Foul of the Electronic Frontier Foundation: http://fudzilla.com/news/45200-linkedin-falls-foul-of-the-electronic-frontier-foundation
* Instagram Now Lets You Follow Hashtags in Your Main Feed: https://www.macrumors.com/2017/12/12/instagram-follow-hashtags/
* Check out Pitch.Me to help make better introductions
B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses;
Episodes of This Show
Dec 5, 2017
Nov 23, 2017
Oct 22, 2017
Oct 10, 2017