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Episode Info: Barbra Bannon is the Firestarter (founder) of Spark Evolution, a data-driven Inbound Marketing agency. I don’t want to spoil her story, so I will let her tell you how she got to such a place. But it does involve ads in urinals, a painting of the Last Supper and the Boston Red Sox. You are going to learn the what, why and how of content marketing. Grab a pen and piece of paper. There are are so many takeaways in this episode. If you write down 3-5 action items from Barbra, you will be on your way to building a comprehensive digital marketing strategy. Without further to do, here is the conversation we had with Barbara Bannon of Spark Evolution. Links: Spark Evolution (www.sparkevolution.com) Follow them on the Twitter (twitter.com/SparkEvolution) We're Saved - here is that picture of the Red Sox Last Supper (http://2.bp.blogspot.com/-XZ7V6SO_iX0/U6KDhsVs-8I/AAAAAAAAAok/SdRHYxCGz3s/s1600/Red-Sox-Last-Supper-Web_sma%5B1%5D.jpg) Follow Jason on Twitter: @jasonthehanson Follow Adams on Twitter: @adamstegeler Catch the latest episodes and subscribe to “Lightbulb Moment” on iTunes, Google Play, Stitcher, and TuneIn. For more information about each episode visit us at www.thelightdigital.com/podcast. Related blog posts can be found at http://www.thelightdigitail.com/blog. Music Credit: istockphoto.com/piccadillycircus Contact: podcast@thelightdigital.com Web: www.thelightdigital.com/podcast Sponsor: The Light Digital
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