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Episode Info:

Getting the Big Idea

 

Back in the mid-'90s, Bob wrote a book called Endless Referrals: Network Your Everyday Contacts Into Sales. He later got the idea to turn Endless Referrals into a parable. Bob wanted to expound on how to get people to know, like, and trust you (the entrepreneur) enough to generate sales and referrals. He found you can do that by giving value to everyone you meet. Hence, Go-Giver was born.

Bob asked John David Mann to be the lead writer and storyteller for this concept. John was the editor-in-chief of a magazine Bob wrote for every month. Despite being so busy, John’s close relationship with Bob coerced him to look into the idea, and he eventually agreed to co-author the book.

Even though they had a fantastic agent, it took about one and a half years to find the right publisher. By then, the book had been turned down by 27 publishing houses.

Bob finally settled for Portfolio, an imprint under a division of Penguin Random House, and now considers them part of Team Go-Giver. After its launch, The Go-Giver sold well, and the franchise took off.

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