Level Up - From Agent to Entrepreneur
About This Show
Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!
Most Recent Episode
How to Run the ISA Model Effectively w/Aaron Rian
The general industry looks at the ISA as someone who is only responsible for response time, but our guest has put a whole new twist on it. How can you elevate the ISA role so it can benefit your business even more? How can you run each department of your business like its own business? On this episode, we are joined by Aaron Rian who shares how he built a prospecting machine and a powerful internal sales team.
Just because you’re good at selling real estate doesn’t mean you can run your business or that you’ll be good at everything. - Aaron Rian
Takeaways + Tactics
You can use ISA's to do more than just scrub leads or increase response time.
ISA's can actually generate and set 98% of the appointments your virtual agents take.
To branch out into certain areas like running ISA teams or building side businesses, you need to build your entrepreneurial skill set, not just your sales skill set.
At the start of the show, Aaron shared his team’s structure and distribution of virtual agents and in-office agents. Next, we talked about how his team uses the ISAs as the front end of their prospecting process, how to run each department like a separate business and why it’s hard to out-recruit a team like Aaron’s.
We also discussed:
Why being good at real estate doesn’t translate to entrepreneurial prowess
Aaron’s team’s use of Transaction Coordinators
How Aaron built a digital media agency
By putting more training into your ISAs, you can get them to speak intelligently enough to the lead to get them intereste