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Episode Info: If you’re wondering what in the world does sales enablement even mean, don’t worry. You’re not alone. Sales enablement is really just a fancy way of saying, “give your sales team the materials and programs they need to sell more effectively”. Imagine if you could create standardized processes that everyone could follow. Processes that not only help increase sales, but can improve the communication between sales and marketing. Want to hear more? Join Matt Johnson, Natalie Lane and Misti Ferris for a very special Grow Live!   Listen now to learn more about:     Creating a sales enablement program in your company Making it about the buyer, not the salesperson The importance of high quality content How automation can allow for more time to build relationships How to save money through automation     “If you can automate half of the workload, how exciting is that?,” — Misti Ferris Senior Marketing Manager at Spinstak Growth Agency.   Check out these additional resources:     Industrial Marketing 101 How to Run a Joint Sales Call Like a Boss [Grow Live Episode 33] Bridging the Gap: Sales and Marketing for Industrial Suppliers [Grow Live Episode 32]
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