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Episode Info: Industrial distributors can’t know everything there is to know about every product and every application. That’s why in the safety and industrial space, relationships are everything. Today’s Grow Live is all about the strategies behind successful joint sales calls and how to build relationships. Matt Johnson and Natalie Lane join us today to offer up some of their tips on running a joint sales call— from pre-call preparation to the often overlooked follow-up.   Listen now to learn more about:     How to collect, coordinate and communicate pre-call information How a good CRM can help your sales process Why you should create an executive summary What the heck is the 2 legs, 2 ears and 1 mouth technique? Tips on how to execute a successful sales call, regardless of placement in sales funnel     “Connect your product to their sub-surface need,” — Matt Johnson CMO & Managing Partner at Spinstak Growth Agency.   Check out these additional resources:   Industrial Marketing 101 Bonus material: Watch our walk through video on optimizing your Google My Business listing. Bridging the Gap: Sales and Marketing for Industrial Suppliers [Grow Live Episode 32] Google My Business: Are you ready to amp up your search rank
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