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Episode Info:

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

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