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Episode Info

Episode Info:

In this episode Jim Bennett, CEO of NOW CFO, shares his tips on being an authentic salesman and building lasting relationships with clients. Bennett explains the negative impact living above your means can have on a business as well as the key to success in dealing with upset clients.

Show Notes:

  • Training successful salespeople - even an accountant can do it! [2:45]
  • How being authentic and avoiding the “salesy” feel has lead to success for NOW CFO [4:52]
  • A wise entrepreneur once said, “Work for thirty years before you even think about a coffee break” [8:18]
  • Seperate the message from the delivery of the message when dealing with an issue [12:50]
  • Death equation = little to no cash + debt or leverage [18:15]
  • How setting aside money for expansion leads to less worry and financial success [19:49]

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