Nominated for two Academy Awards, Disney/Pixar’s Film Coco is being lauded for achieving its finest work yet in its cultural authenticity. The hidden figure behind this success is the lead cultural consultant, Marcela Davison Aviles. Coco is second only to Moana in largest openings for Disney/Pixar. One of the most incredible parts of Coco’s success has been how it has resonated so deeply with the Mexican, Mexican-American and Latino communities across the world, while also managing to appeal to an international and non-Latino U.S. audience. A first generation daughter to Mexican parents, Davison Aviles worked hard and earned degrees from Harvard and Stanford Law. She brought her first-hand intimate knowledge of Mexico straight to the big screen as the lead consultant on Coco, and the authenticity of the film is being lauded as unparalleled. Marcela played a critical role advising in every aspect of the film, from storytelling, costumes and music, to PR and marketing. Above all, she guided the film’s non-Latino Director and Producer in navigating a highly sensitive cultural and political climate in America to produce a groundbreaking and historic success.