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Episode Info: 5 Levels of understanding your customer and where they are in the buying process. Listen in to this Breakthrough Advertising podcast interview with Avram Gonzales on the Project Mayhem Podcast.   Project Mayhem Podcast 16 - Breakthrough Advertising with Avram Gonzales    MindMap: Breakthrough Advertising Chapter 7 - Intensification  *found on copywritingjournal Show Notes: Avram Gonzales started in 2010 and he did this challenge where he would shoot a video on new things he was doing daily. 250+ videos later... dang! WHILE going to college and Grad School. He spoke on TEDx which is one of my goals to also achieve. Book: Eugene Schwarz - Breakthrough Advertising level 5 - unaware - don’t know there is a problem (benefits) level 4 - problem aware - ex: broke people (benefits and anxiety) level 3 - solution aware - which to pick (feature) (which fighting game) level 2 - product aware - unique selling proposition (USP) level 1 - most aware - already know (exclusive) *found on Exacttarget.com I want to thank Avram for spending some time and teaching me about these 5 Levels and sharing with my Newsletter and Podcast listeners. Connect with Avram Gonzales - Facebook - Webinar Bonus (Originally Sold for $97) haveitalltoday.com/lt      
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