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Meet Joe Inga, a New York City firefighter with Engine 72 in the Bronx. Joe decides to buck the firehouse culture by doing something as nutty as eating plant based! That’s right – no meat, no dairy, and nothing that came from something with a face or a mother. As you can imagine, change is hard. But Joe is on a mission and damn the torpedoes! Between being a new father, battling addiction, and recently coming face to face with his own mortality, Joe needs support. In season 1 we’ll follow Joe’s ups and downs as he moves towards becoming the plant-strong man he knows he can be!

Also meet Rip’s dad, the world renowned Dr. Caldwell B. Esselstyn, Jr., from the Cleveland Clinic and learn how he trekked upstream against all the naysayers to discover the causation of heart disease and how our fork can be our most powerful ally in halting and even reversing the #1 killer of Americans!

Hear why you should care about nitric oxide and the four reasons it’s critical for cardiovascular health.  Discover what foods have the highest antioxidant value, plus why and how you should eat them. And most importantly, understand all the life-saving benefits to eating a plant-strong diet from the man who pioneered the research.


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