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Episode Info: Get ready for a jam-packed podcast that is filled with tips and examples of how to make your offer better!  Leigh doesn’t hold back with tips and examples that gives entrepreneurs insight in making their offer a success. Learn how to create a stronger brand and create a great experience for your ideal client.  Guest Bio: 00:00 Leigh believes in content that converts and it is a strategy and not an accident by utilizing this strategy. She's helped lots of clients leverage their book launches into the number one spot on Amazon was strategically attract more visibility for their business and lead generation and in media and speaking gigs and social proof. Leigh outlines what she will talk about on the podcast 1:41 - Creating momentum in your business and visibility dealing with Impostor syndrome and the fear of technology and all the things that kind of things that stop us from getting out there and getting more eyeballs on their content and on our offers and our services. SIX WAYS ENTREPRENEURS CAN SABOTAGE THEIR OFFER NUMBER 1 - TIMING  3:11 – Leigh describes why timing an offer is so important and what happens when we don’t listen and know when our ideal clients would like to see the offer. Penny and Leigh both shares great examples that can help entrepreneurs prevent them from making similar mistakes. NUMBER 2 – INDECISION IS A DECISION 9:11 - Leigh describes how indecision is a decision and how we set up barriers that reduce our success rate. NUMBER 3 – VISIBILTY AND INVISIBILTY 10:41 – Leigh explains how being visible and then not visible can be harmful. She gives us examples that are commonly seen when businesses decide to not continually nurture their community. Plus, how being disconnected is harmful. 13:11- Insight in how UK has assigned a Minister of Loneliness and how technology plays its part. As well as how you need an objective and follow metrics when using social channels. NUMBER 4 – NOT GIVING ENOUGH DETAILS 14:26 – Leigh shares some great stats on online shopping and how important it is to think of the customer experience all along the way. She gives us a great example of how we can let people down and how we must examine each step. It comes down to the details and process if we want our offer to be accepted. THE ASK OR CALL TO ACTION MUST BE CLEAR  16:06 - Leigh gives us examples of how we can unintentionally fall down on the ask and gives us suggestions on how to prevent this so we can get the sale. NUMBER 5 – A GOOD SALES PROCESS/FUNNEL 18:23 – There is a discussion on how all your marketing efforts can be great but if your sales process and tools are not in place it can be very disappointing. 22:24 – Hear some of the systems that Leigh uses for calendar functions and a landing page to have a successful offer.  Also, examples of how other businesses use certain platforms to satisfy more clients. 27:25 – Get clarity on nurturing points, and sales funnels options. NUMBER 6 - IMPOSTOR SYNDROME CAN SNEAK...
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