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Episode Info: MARKETING SHIFT FOR 2020- BUSINESSES CAN’T IGNORE There is a marketing shift for 2020 that businesses can’t ignore. Solopreneurs, entrepreneurs, anyone owning a business must be aware of this marketing shift. Our guest, Jennifer Cunningham shares with us how a story needs to be part of your marketing strategy.  It is not quite what you think. Hear how she became a certified story coach and how to create a story for a business.  00:00- Bio – Jennifer Cunningham- President – Project Freedom Formula  JENNIFER'S JOURNEY  2:10 – Jennifer tells us her life journey and when she first thought about having her own business  3:20 – We hear how Jennifer worked in the corporate world and how she navigated her career so she could start her own company but continue working part time in the corporate world.  Her path was not very linear and had some major setbacks and challenges. Fighting cancer gave her a zig in her journey but ultimately lead her know how important it was to own her own business.  WORKING PART TIME IS A GOOD MODEL TO START A BUSINESS  5:12 – Jennifer explains how she worked part time to start her side hustle that would morph into her business. 6:09 – Penny talks about how working part time when starting a business is a good model. It elevates stress and you have more time to sort out your business.  HOW TO GET YOUR CURRENT EMPLOYER TO LET YOU WORK PART TIME  7:30- Penny explores with Jennifer was able turn a full-time position into a part time position. Plus, how this model would be good for millennials and people over fifty.  10:40 – We hear how Jennifer was able to address the change from full time to part time with her employer. Plus, how good it is to have the luxury of time to develop a new business.   MARKETING SHIFT FOR 2020 BUSINESSES CAN’T IGNORE  13:26 – How there is a marketing shift for 2020 that new businesses and old businesses need to understand. 13:51 – This is a discussion how businesses waste and enormous amount of money, time and energy on marketing. Plus, some pitfalls and how people buy products after they read the words. Also, businesses need a framework to clarify their message, so customers listen. 15:49 – More discussion on the framework to get customers to pay attention.  HOW A STORY CREATES A MEMORY  16:37 – Penny talks about a podcast by Hilary Rushford, podcast #27 which is a perfect example of telling a story understanding exactly what her listeners, clients can relate to.  HOW POWERFUL A STORY CAN BE FOR A BRAND?  17:40 – Another perfect example is shared by Jennifer. It shows how powerful and memorable a story can be.  HOW STORIES AND KEY WORDS WORK TOGETHER  18:34 – Penny jokingly talks about how she is programmed into thinking everything must have a number with steps because of key words instead of telling a story. There is a discussion on how key words and stories work together. THE STORY IS NOT QUITE WHAT YOU THINK IT IS  19:38 – Jennifer reminds us tha...
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