The Marketing Strategy Show
About This Show
The Marketing Strategy Company helps organisations develop winning marketing strategies and sales and marketing automation systems to turn their efforts into new customers and dollars. We provide tips and ideas for your business so you can +leads +clients and+sales.
Most Recent Episode
Ep11 Marketing on a Shoe String Budget
5 days ago
How do you get your business or brand out there with a small or limited marketing budget? On this episode of the Marketing Strategy Show we will be discussing the best tips for marketing on a shoe string budget and to discuss this Kym is joined by David Peach, CEO of the Black Dog Ride. David Peach Background Spent 28 years as an IT professional setting up and running his own businesses, but recently joined the Black Dog Ride Black Dog Ride combines two of David’s passions raising awareness of depression and suicide prevention with riding bikes The Black Dog Ride is a health promotion charity focused on supporting mental health wellness and spreading awareness. David joined the Black Dog Ride (BDR) in June Challenges with running a non-for profit Co-ordinating riders, donors, supporters, volunteers, health professionals as well as media and all these people need to be in the know Having accountability for not just yourself (as it would be in a self-run business) whereas in a non-for profit you are accountable for a whole lot of different people. Managing the running costs of auditing, insurance, operations and wages as well as striking a balance between keeping a lean team funded but also doing the work you are committed to do Every cent spent is under the microscope, anybody can look at where the funds go and make assumptions based of it Marketing Basics in a non-for profit Knowing your market is vital if you are marketing on a tight budget. In the case of BDR they want to attract their riders who are mostly middle aged men The average rider tends to be forty and up, reasonably well off (in that they can afford a motorbike and can spend some time off work). These people tend to have networks as well so they can draw in people who are interested in supporting them in their quest You’ve got to build a marketing database which is an extremely important marketing tool By having his contacts segmented properly, BDR can search for bike shops in one geographic location and send content exclusively to them, the same can be done for riders and media contacts BDR records as much detail as possible about their riders from their age to their gender to how many rides they’ve been on even to what